Art and About is the City of Sydney's celebration of temporary art and public exhibitions. The project's goal was to evolve the brand and increase awareness for the main events throughout the year. 

The rebrand builds on the existing identity mark, focusing on clear hierarchies and creating dynamic, functional assets for various imagery and content. This ensures adaptability from event to event and year to year. 

Two main elements are the language system and circle patterns. The language system plays multiple roles: reflecting the tone of the main events, serving as a definer, call to action, question, and a way to evoke and tease. The circles act as building blocks for graphic assets, serving as a grid, accommodating a range of photographic material as image masks, and creating patterns and icons.

The dynamic identity system supports a broad range of uses while maintaining a contemporary feel appropriate to the arts sector.