The idea for the symbol references one of world’s oldest documented trademarks – White Rabbit, a needle shop China, during the Song Dynasty (960 - 1279). It was used with a clear purpose for advertising and a warning against copying. In the spirit of the archaic trademark, this modern and likable symbol was born.

The company site explains what Mind the Meaning is all about. Services and experts are presented alongside a series of humorous, friendly, and witty illustrations and photos. These elements help address industry-specific concerns and showcase the personalities of Mind the Meaning co-founders — definitely not your average stuffy lawyer types.