For over a decade, the Rescue Association has been working to reduce accidents and losses in Estonia. We partnered with them to rethink how their mission is communicated and supported online.

We started by visiting rescue headquarters, shadowing operations, and interviewing rescuers. This shaped the design approach—balancing the need for clarity with an authentic reflection of the rescue experience. The refined identity and digital assets were designed to feel consistent across both digital and physical spaces.

Photography captured the intensity and unpredictability of rescue work, creating visuals that felt direct and honest. The updated website provided clearer pathways for support, fundraising, and recruitment. The impact was measurable: campaigns exceeded targets, and online engagement grew.

But more importantly, the association’s digital presence now reflects the urgency and purpose of its mission—connecting people to the reality of rescue work in ways that feel direct and human.