The redesigned identity for Scott Carver is based on the mathematical rationale of the "Equals Sign." This serves as a shorthand form of communication, providing a bold, simple, and distinctive graphic output. The shorthand expresses itself through language, formulas, hierarchies, symbols, big numbers, and abbreviations.

Given the pragmatic and textual nature of the identity, black and white is the dominant color scheme. Complementary colors create a graphic punctuation device to highlight shorthand elements and web interactions. These elements are combined with an adaptive grid system based on the rule of thirds.

Together, these principles and components form the design language for the studio's architects and designers to produce a unified look and experience engaging the employees, clients, and future talent.